«LaserTir»
Business Attraction
«Laser Shooting Range» Business Attraction
In this format, the attraction is typically stationary and located in places where people gather for leisure. Players pay for each game session, the duration of which is set by the Laser Shooting Range owner. This attraction can either be without prizes or offer prizes to increase guests’ motivation for repeat plays.
The most popular locations for this business attraction are shopping malls, parks, and promenades, but essentially it can be set up anywhere people gather for entertainment.
The Business Attraction Process
- The player selects their preferred laser weapon and game.
- Pays for the game session. (The number of shots is unlimited, which, in the client’s eyes, advantageously distinguishes the Laser Shooting Range from alternatives that use pellets).
- The laser range operator starts the game.
- The game automatically blocks at the end of the allotted time.
What is the minimum required to open a
Initially, it may seem that launching the attraction is complicated and requires many additional components.
In the video, you can clearly see that to start a laser shooting range in a shopping mall, practically nothing additional is needed.
It is enough to buy the “Laser shooting gallery”, find a free place, electricity and white walls.
This is the minimum necessary to start your own business.
How to start a business with the entertainment
attraction
«Laser Shooting Range»?
1
Find a location for installation
The first step is to search for and select a suitable location for your “Laser Shooting Range”. This could be a shopping mall, a recreation park, a promenade, or any other place where your target audience gathers. When choosing a location, pay attention to the potential flow of leisure visitors, as well as convenient access to the attraction for visitors.
2
Buy the laser shooting range
The next stage is to select the appropriate Laser Shooting Range kit. Base your choice on the interests of your target audience and budget. For example, if the attraction is located in a children’s recreation area, you will primarily need lightweight laser weapons.
3*
* if necessary
Use a canopy/pavilion/tent
The Laser Shooting Range is sensitive to sunlight and weather conditions. Therefore, if the laser range is located indoors and the screen area is not exposed to direct sunlight, in most cases, you can operate without additional canopies. However, if direct sunlight hits the screen, you will need to use a canopy or sun shield. If the attraction is set up outdoors, a good solution might be to use a tent, canopy, or pavilion.
How to Increase the Profit of the Attraction?
Installation Location
Attraction Format
Games, Weapons, Audience
Installation Location
«Laser Shooting Range» Installation Location
To maximize profits, it is necessary to choose the most visited location. This directly affects the income from the attraction. The more people see, hear, and become interested, the more they will play, and consequently, the higher the profit.
In less frequented places, to increase profits, the entrepreneur may need additional advertising to attract customers.
Attraction Format
The format of the business attraction placement significantly impacts profits.
The «Classic» variant, which came to us from the 90s, involved shooting pellets. For safety reasons, three sides are enclosed. The main disadvantage is that, no matter how large the screen is, it is only visible when looking straight ahead (from the shooter’s side). From 1 to 4 shooters can shoot simultaneously (depending on the kit).
The «Cube Range» is a modern format that is ideal for shopping malls. In this case, two laser shooting ranges are placed in one rented space, allowing up to 8 shooters to play simultaneously (depending on the kit). This format has two open sides and two large screens, which are visible from almost all angles.
In this variant, firstly, the maximum throughput capacity of the range is doubled in a unit of time (up to 8 shooters simultaneously instead of 4).
Secondly, the two open sides provide a view for bystanders, as a result of which the screens are not visible, except from behind.
Thirdly, the rental fee for the space remains the same as for the classic layout.
Games, Weapons, Audience
Games and Weapons for the «Laser Shooting Range»
Games
Some leisure visitors enjoy shooting at classic targets. As a rule, these are people whose professional activities are or were related to weapons (military, police, athletes, etc.).
Others choose entertainment games. Such clients may play for a long time until they have played through all the games.
Accordingly, the more games there are and the more interesting they are, the more diverse the selection for the client, and the higher the probability that they will find an interesting storyline for themselves. And they will likely want to continue shooting, which, in turn, increases the overall profit.
Weapons
Laser Shooting Range weapons can be lightweight or full-weight, with or without recoil simulation. Just like with games, clients enjoy having a choice. Some want to shoot from “classics” like the M16 assault rifle, while others may choose something like the Kalashnikov assault rifle.
Audience
Consider the interests and abilities of leisure visitors at the installation location.
Remember that children and girls predominantly shoot from lightweight weapons because it is physically difficult for them to hold a heavy assault rifle/pistol for an extended period.
If this is not taken into account, visitors will leave not because they have had enough playtime but simply because they are tired.
Men, on the other hand, prefer full-weight weapons.
See also:
Business Plan
Example Calculation of the Profitability of the «Laser Shooting Range» Attraction for a Stationary Installation on a Promenade...
Advantages
Economical to use and completely safe for the shooter, shooting range operator, instructor and bystanders.
Since no ammunition or targets are used.
Mobile Attraction
A mobile attraction that participates in city-wide mass celebrations.
Payment is made for each game session, as in the stationary version.